PORSCHE

Porsche Festival 2021

For the fourth consecutive year Cannizzo Produzioni took care of the design, conception and production of the Porsche Festival 2021, the most iconic event of Porsche Italy, which took place in the brand new Porsche Experience Center Franciacorta on 2 and 3 October 2021.

8,000 visitors in two days, 1,152 Porsches on the track for the traditional Porsche Owners parades, are just some of the incredible numbers achieved by the 2021 edition of the Porsche Festival, demonstrating all the enthusiasm and desire of motorsport lovers to participate in an event so engaging after the forced break of 2020.

For the occasion, the Franciacorta PEC was transformed into a container of events and experiences, enthusiastically told by Federica Masolin and Matteo Bobbi, with a succession of activities that animated and entertained visitors throughout the weekend. The paddock accompanied guests to discover the Porsche Classic and Porsche Innovation worlds, on a journey between past and future full of engaging experiences: from the Barber Shop, a 1950s American bar with juke box, pinball machines and arcade games to the discovery of the Porsche’s electric and E-Hybrid range. Unique emotions such as the driving experiences on the different circuits of the racetrack, the flight on the now iconic Balloon Experience, electric Go Kart races (promoted by the main sponsor Q8), up to the artistic and sporting performances of skaters, bikers, climbing, freestyle basketball , lettering artists who have transformed the boulevard into a world dedicated to sport, lifestyle and conviviality. Special attention also dedicated to the little ones with a kids area featuring a track for young drivers, table football, table tennis and fun mini golf courses. And again a journey through the adrenaline-pumping emotions of the Porsche Carrera Cup Italia races and the relaxation of mindful yoga lessons in the Customer Center. All this has made the Porsche Festival 2021 a unique, memorable and unforgettable event, enhanced by the participation of exceptional guests such as Jorge Lorenzo, Horacio Pagani and Luca Trazzi.