Formula-E Village

For the second year in a row, the Formula-E event, the long-awaited race of electric single-seaters that gathers thousands of people who are passionate about racing and motors, returns to the capital. The agency collaborated on the Porsche booth within the E-VILLAGE held in Rome on April 12 and 13, 2019. There were several areas inside the booth (VR experience, simulators and a children's area) that involved a large number of people from the oldest to the youngest. Porsche, by virtue of next year's participation in the Formula-E championship, wanted to create expectations and engage all fans of the Stuttgart brand through the hashtag #startfromzero, establishing a real starting point and countdown to the finish line.