Music and talent. This is the combination chosen by Sisal Wincity to start WinFactor 2019, a format for competing with emerging artists from the Italian music scene.
16 musical talents competed in Sisal Wincity in Milan, Rome, Florence and Catania on 4 evenings. Only 4 stage winners were announced. The agency took care of the events conception, casting and direction, developing a web app to allow the votes of the public. The final among the 4 stage winners took place in Milan at the Sisal Wincity in P.zza Diaz on Thursday 21 November 2019.