PORSCHE FESTIVAL 2018
For the second year, Cannizzo Produzioni oversaw the design and the realization of the Porsche Festival: the most iconic event of Porsche Italia. Two days, 6 and 7 October, dedicated to the brand and the sport; the event involves customers, Porsche Centers, Porsche Clubs, Partners and all the brand’s fans.
This fourth edition of Porsche Festival was full of activities: exciting experiences, track races and lots of fun for the public in the Imola International Circuit.
The Porsche Festival 2018 celebrated the true essence of Porsche.
The agency oversaw the realization of the event in every phase: design, set-up, sponsor activities, staff and parking management.
The Village has been set up with futuristic stands and displays that have exalted the iconic Porsche of the past; there were different experience areas with augmented reality, Vr 360°, simulators, children’s area with cinema and track for baby kart. A big hot air balloon gave guests an unforgettable anchored flight experience.
The event was also the final stage of the Porsche’s 70th Anniversary tour, a roadshow that celebrated the important anniversary of the Stuttgart brand.
The program of the Porsche Festival 2018 was improved by the track test with the super cars and the race of the Carrera Cup Italia. A show in the show.